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Self Aware

Temper City

23M+

Total Reach

7.3%

Engagement

700K

Shares

Tmper City
Year

2026

Deliverables

Creator Campaign

Taking Temper City's 'Self Aware' beyond the existing fanbase and into new audiences and communities

How we did it

Building momentum beyond the people already listening

TMPR CITY 2

Self Aware had already begun building significant organic momentum, 

but the opportunity was bigger than simply reaching more of the same audience.

We developed a campaign designed to take the story of Temper City beyond the existing fan community, introducing the track and the artist to broader music, entertainment and pop-culture audiences.

Rather than relying on traditional music promotion, we created a narrative around the rapid rise of the track and positioned it as a story worth talking about. Content was then amplified through carefully selected voices and communities with the ability to take that story beyond Temper City’s existing audience.

Temper City Self Aware

By placing an already-growing record into new conversations,

we helped turn existing momentum into significantly wider discovery.

The campaign showed the value of looking beyond the obvious audience when a record is already moving. By widening the conversation around the track, we were able to unlock reach far beyond its core fanbase and create another layer of momentum around the release.

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We Do What We Want

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Creator Campaign

LET’S MAKE IT MOVE

Have something worth talking about? We’ll put it in front of the creators and communities that can make it move.

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