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BACK TO WORK

Creator Campaign

Eastern Electrics

1.6m

Total Reach

6.2%

Engagement

7K+

Shares

EEFEST
Year

2026

Deliverables

Event Campaign

BUILDING SOCIAL MOMENTUM
ON THE ROAD TO SELL-OUT

How we did it

PUTTING THE FESTIVAL WHERE 
ITS AUDIENCE ALREADY WAS

EE FEST

The brief

Eastern Electrics came to NOTION MGMT to build greater awareness and excitement around its 2026 festival, with a clear commercial objective: help drive momentum towards ticket sales.

We developed a social-first campaign combining creator-led content with strategic content distribution, designed to make Eastern Electrics increasingly visible to the audiences most likely to care about the festival.

Rather than simply promoting the line-up, we focused on creating reasons for people to talk about, share and engage with the event - building a sense of momentum around Eastern Electrics as the festival approached.

Eefestival

FROM AWARENESS TO REAL-WORLD ACTION

As the festival approached, Eastern Electrics was nearing sell-out - with our work described by the team as having “played a meaningful role in getting us close to sell out.”

The campaign was built around a clear commercial objective: turning social attention into ticket demand.

By maintaining visibility with the right audiences throughout the campaign, we helped build momentum beyond the feed - supporting awareness, consideration and ultimately the wider push towards a sell-out event.

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