WHAT WE DID:

We worked on Tion Wayne & Russ Millionz’s “WE WON.” For this campaign, we focused on onboarding creators from the rap and urban community to participate in the ‘rewind’ trend. This strategy aligned the song with the culture and energy of the rap scene, driving engagement and solidifying its presence on the platform. The campaign is a great example of how an artist can kickstart their own trend by being the first to lead it, encouraging influencers to replicate the trend and generate more user-generated content (UGC).