WHAT WE DID:

For Josh Baker’s “Something To Me,” we honed in on the house music and raving community, positioning the track as a must-play club banger. We collaborated with creators immersed in the house and rave scenes, encouraging them to feature the track in high-energy party clips, club highlights, and behind-the-scenes content from festivals.

The campaign captured the infectious energy of “Something To Me” and resonated strongly within its target audience, solidifying its status as a dancefloor anthem.

RESULTS:

• Reach: The track gained significant traction on TikTok, becoming a go-to sound for rave culture content.
• Cultural Impact: “Something To Me” reinforced its reputation as a club favourite, further elevating Josh Baker’s presence in the house music scene.

Ready to amplify your next club anthem? Let’s work together!