WHAT WE DID
To amplify the release of Sonny Fodera’s summer anthem Somedays, we launched a creator campaign targeting dance and lifestyle communities on TikTok and Instagram. By partnering with creators who specialize in dance, summer, and holiday content, we tied the track to Ibiza-inspired moments and vibrant summer vibes. Creators choreographed simple routines on TikTok and used the song as a soundtrack for idyllic holiday moments on Instagram, resonating with Sonny Fodera’s core audience.

RESULTS

• Reached #4 on the UK Official Top 40 Singles Chart, staying in the chart for 21 weeks.
• Secured #1 on the Official Dance Singles Chart and #1 on the Official Independent Singles Chart.
• Engaged over 15 million people across TikTok and Instagram.

CONCLUSION
This campaign solidified Somedays as a standout summer hit, demonstrating how strategic creator collaborations can amplify reach and drive impact.

Let us help your next release make waves. Contact us today!