WHAT WE DID
We started the campaign by seeding content of The Blessed Madonna playing Edge of Saturday Night during her sets in Ibiza. By targeting relevant music community pages and platforms that aligned with her audience demographics, we teased the track pre-release, ensuring it reached the right ears within the dance music scene. This created early excitement and anticipation among fans and industry tastemakers alike.

Upon release, we shifted focus to showcase the iconic collaboration. Content featuring Kylie Minogue, the track’s vocalist, was seeded alongside The Blessed Madonna in Ibiza, capturing the dynamic energy of the duo and amplifying the track’s appeal to a broader audience. This elevated the campaign, leveraging Kylie’s star power to expand visibility beyond the core dance music audience.

Simultaneously, we launched a dedicated creator campaign during release week. By engaging creators across TikTok, we encouraged unique interpretations of the track, tying it to vibrant, nightlife-inspired content. The combined efforts ensured that Edge of Saturday Night not only resonated within the dance music community but also gained traction across key social platforms, driving engagement and streams.

RESULTS

• Generated early buzz and anticipation through strategic pre-release content seeding.
• Expanded audience reach with dynamic, post-release creator campaigns.
• Amplified visibility by highlighting both The Blessed Madonna and Kylie Minogue’s iconic collaboration.

Want to know more about how we drive successful music campaigns? Contact us to learn more!