WHAT WE DID:
For the release of “Daisies” by Good Neighbours, we implemented a two-phase campaign to amplify the track’s reach:
Phase 1: We targeted lifestyle and aesthetic content creators whose work aligned with the song’s uplifting and nostalgic vibe. These creators featured “Daisies” in relatable, visually engaging content, such as day-in-the-life videos, nature reels, and feel-good moments, helping the song resonate with their audiences.
Phase 2: When “Daisies” was added to the FIFA 2025 official soundtrack, we shifted focus to FIFA content creators. These creators incorporated the song into gameplay highlights, Ultimate Team challenges, and celebratory moments, tying “Daisies” to the excitement surrounding FIFA 2025.
By leveraging both lifestyle and gaming creators, we maximized the song’s exposure and connected with diverse audiences.
THE RESULTS:
- Reach: The campaign achieved a total reach of over 4.8 million across platforms.
- Creator Engagement: 60+ creators participated, including lifestyle influencers and FIFA content creators.
KEY TAKEAWAYS:
- Tailored Strategies Work: Aligning the song with creators’ niches and leveraging its FIFA 2025 inclusion maximized its cultural relevance.
- Multi-Phase Campaigns Drive Momentum: Starting with lifestyle creators and transitioning to FIFA creators extended the campaign’s longevity and impact.
Want to explore how we can elevate your next release? Let’s connect!
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