WHAT WE DID:

Phase 1: Content Seeding

We kicked off the campaign by strategically seeding content of The Days Notion Remix being played live on music community pages and platforms. This helped build early buzz within niche music communities, particularly targeting fans of the electronic music scene. By showcasing the track in live performances and DJ sets, we created anticipation and excitement for the remix release, ensuring it reached the ears of tastemakers and core fans early on.

Phase 2: Extreme Sports, Skiing, and Cars Creators

With the track gaining momentum, we turned to extreme sports, skiing, and car TikTok creators to bring it to life in high-energy, adrenaline-filled contexts. These creators used the remix as the perfect soundtrack for action-packed content, aligning with the track’s fast-paced vibe. From ski stunts to car drifts, we tapped into a community that thrives on boldness and excitement, amplifying the song’s reach across these high-engagement spaces.

Phase 3: Personality-Based Creators

To further expand the campaign, we worked with personality-driven creators who added their own unique flair to the song. These creators, known for their engaging and relatable content, provided a more personal touch to the remix, making it accessible to a wider, more mainstream audience. By encouraging them to share their daily moments with the track, we broadened the song’s reach and allowed it to resonate with a variety of TikTok users.

RESULTS

• TikTok Sound Performance: The official TikTok sound for The Days Notion Remix achieved 111.8k uses during the campaign period, generating significant organic engagement across a variety of creator communities.
• Chart Performance: The remix reached #8 on the global TikTok charts and maintained strong visibility in related playlists.
• Audience Reach: The campaign successfully reached millions of users across different niches, driving both engagement and streams for the track.

By integrating The Days (Notion Remix) into the content of diverse creator groups, we ensured the track resonated with a wide audience, from music lovers to extreme sports enthusiasts, to everyday TikTok users.