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Original Motion Picture Soundtrack

Weapons

4M+

Total Reach

5.6%

Engagement

41K

Shares

Weapons 4
Year

2025

Deliverables

FILM & TV, Creator Campaign

TURNING AN UNSETTLING SOUND INTO A SOCIAL MOMENT

How we did it

TAKING THE SOUNDTRACK 
INTO THE UNEXPECTED 
CORNERS OF TIKTOK

Weapons

The challenge

With the release of Weapons, the opportunity was to introduce the film’s Main Theme to audiences beyond the soundtrack itself - and give the music a life of its own across TikTok.

Rather than treating the track like a traditional soundtrack promotion, we needed to find a way for its dark, unsettling sound to feel completely at home within the content people were already discovering, watching and sharing on the platform.

Weapons cropped

The strategy

We built a creator campaign around the atmosphere of the record, placing the sound into content that naturally complemented the world of Weapons.

As the campaign progressed, we continually evolved the creative direction around audience response - expanding into new formats and communities while keeping the distinctive tension and unease of the soundtrack at the centre of the content. 

This allowed the track to exist as more than a piece of film music. Across TikTok, it became a soundtrack for creators' own stories, edits and ideas.

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