WHAT WE DID:

For the release of “I Adore You” by Hugel, we tapped into the explosive popularity of Afro House in the summer of 2024. Our campaign focused on aesthetic summer content that captured the genre’s vibrant, sun-soaked energy.

We partnered with creators known for their visually stunning summer reels, beach parties, and travel content, encouraging them to feature “I Adore You” as the soundtrack to their idyllic summer moments. This approach emphasised the carefree, uplifting vibes of Afro House and resonated deeply with global audiences.

THE RESULTS:

• Reach: The campaign achieved significant reach, further cementing Afro House as a dominant force on the international music scene.
• Cultural Impact: “I Adore You” became synonymous with summer 2024, contributing to the global rise of Afro House.