WHAT WE DID

For the launch of “Drink in Moderation” by BOYLOCO, we leveraged the track’s catchy message, adapting the lyrics for ski season. We briefed ski creators to post videos of their winter sports activities, incorporating the phrase “ski in moderation” as on-screen text.

By tapping into the excitement of the ski season, we encouraged creators to share their passions while aligning with the song’s theme of enjoying life responsibly. This approach connected the track with winter sports enthusiasts and reinforced the message of fun in moderation.

RESULTS

• Chart Performance: “Drink in Moderation” peaked at #12 on the global TikTok chart and remained consistently popular across various regional charts.
• Creator Engagement: Over 19.8k uses the official TikTok sound during the campaign, sharing their own interpretations of the song’s message and reaching millions of engaged users.
• Community Engagement: Content tagged with the song generated over 5 million views within the couple of weeks of the campaign.

KEY TAKEAWAYS:

• Harnessing the Power of Lyrics: The lyric “drink in moderation” provided a simple but powerful hook for creators, making it easy for them to integrate the message into their content.
• Effective Influencer Partnerships: Engaging a variety of TikTok creators allowed us to reach diverse audiences and amplify the song’s reach across different communities.

Want to learn more about how we turn music into social media moments? Get in touch today!