We successfully contributed to the digital marketing strategy for the release of Chase & Status’ 2023 hit track “Baddadan.”  Leveraging our extensive network of DnB enthusiasts on TikTok, we orchestrated a campaign that propelled the track to remarkable heights in the UK music charts. Our strategy centred on mobilising our network of creators within the DNB community on TikTok. These creators were carefully selected to ensure alignment with the track’s vibe and target audience, maximising the campaign’s impact.

During the campaign period, our efforts yielded outstanding results. The campaign reached over 5 million viewers on TikTok, showcasing the widespread excitement and love for the track. Moreover, the average engagement rate surpassed expectations, averaging an astonishing 9.3%. This high level of engagement is a testament to the resonance of the campaign content with the DNB community. The impact of our campaign extended beyond TikTok, contributing significantly to the track’s success. “Baddadan” soared to number 5 in the UK Top 40 charts, solidifying its position as a chart-topping hit.